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Berto’s opens an office in Dubai: an important milestone for the present; one foot in the future

There are moments in the history of a place or nation that represent the milestones of a journey, clearly revealing their present and future path.
There are moments in the history of a place or nation that represent the milestones of a journey, clearly revealing their present and future path. Dubai, for example, the futuristic capital of one of the seven United Arab Emirates. A city that already looks like a postcard of the world to come, with its architecture, innovative solutions and daring projects (such as an entire city under an air-conditioned dome, something that until recently only existed in science fiction stories taking place on Mars). Dubai awaits EXPO 2020, it has been hosting the Formula 1 Grand Prix since 2009, it is doubling the size of its airport, today 6th in the world for international traffic, and in the coming years, hundreds of top class hotels and accommodation structures are expected to open in the area. Many new sites are already coming to life. And as if that isn’t enough, the 2022 World Cup is going to take place in the nearby Qatar. In a nutshell, an area of the world that is projected into the future and at the centre of the present.
That there are moments which represent the milestones of a journey, is a concept that also applies to companies, and this is why Berto's has chosen to mark the fact that its business has always been highly successful abroad (80% of sales are international, spread over 90 countries): for this reason, we have opened an office in the Burlington Tower in Downtown Dubai.
This is certification of our growth and development, but it also means that we have one foot planted firmly in the future, based on solid roots in the past. Berto's has in fact been operating successfully in the Emirates for 15 years, and the logical consequence of such a constant presence can only be further growth, with the intention of being prepared for the huge growth spurt that is expected in the area over the next five years. Highly qualified professional and technical staff, a close working relationship with our head office, strategy and innovation, clear ideas, quality: these are the resources that we intend to tap into in one of the most strategic areas in a changing world.


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