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Master in innovation and digital transformation

Berto’s tests the future with the young people at the Talent Garden School.
The Harvard Business Review (prestigious economy magazine founded in 1922 in Boston by the Harvard University, and now published in 13 languages) in the Italian edition in June dedicated the cover and a large internal dossier to questions about artificial intelligence in business, industry, automation, analysis of technical optimization introduced in smart factories and the concept of industry 4.0. The magazine concludes that in an increasingly interconnected and fluid global market, we can no longer just wait for the future, we must prepare for it. This is why Berto’s – already very aware and active on these questions – joined the “Master Digital Transformation for Made in Italy”, a global network project for digital innovation training for enterprise and professionals at the Talent Garden Innovation School. The master began by selecting the candidates from around Italy (2000 candidates with an average age of 28 years), finally extracting the 20 talents to join the training course. Over 12 months, the Master students followed a full immersion study into networking and direct planning following the American bootcamp model, which, at the end, provides an initial phase of knowledge and research into developing tangible business innovation plans, whose fundamental features must be applicability and innovative efficiency. The team that did its internship in our company offices in Tribano, working with and supported by the Berto’s managers, prepared the Action Zero project, addressed to further improving the customer experience – i.e. efficient after sales customer relations – and optimizing internal processes. This was obtained through a predictive maintenance cycle based on chatbot, i.e. an instant digital communications model where the range of potential customer questions is covered by immediately solutions that can be used through a chat room type interface. This tool was put alongside the web portal implementation project using personal profiles for each Berto’s customer.
According to two recent studies, 51% of customers feel that in 2020 companies will anticipate the assistance needs (Sales Force 2016), and 90% of customers expect to use a dedicated and self-service web portal (Pasature, 2015): as we said at the beginning the future is still today that we want to achieve in advance.


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